Boost Traffic at Your Business with These
Fun Parade Day Marketing Ideas

The Annual Park Road Parade brings over 7,500 people to the Park Road area over the course of a single day!

With so many new faces looking for places to explore, we want to encourage our local Park Road businesses to get in the spirit of the parade by creating an experience that will attract new customers and turn them into lifelong patrons.

Here are a few ways that you can take advantage of the crowd on Saturday, October 5th, 2019!

  1. Offer a special “one day only” deal or discount that’s catered specifically to families. For example: “Kids Eat Free After the Parade!” or “Buy One, Get One Free Ice Cream Cones - try our new Parade flavor!”

  2. Hire your very own street performer. Jugglers, caricaturists, face painters, and balloon artists are all lots of fun for the little ones and will encourage families to visit your shop or restaurant.

  3. Hold a competition or contest. A pie eating extravaganza, apple bobbing competition, or slider eating contest will draw both participants and spectators right to your door.

  4. Bring it outside! A parade means that lots of people will be meandering up and down the street. Bring a part of your business outside to encourage walk-up customers.

  5. Have something just for kids. Whether you own a salon that can create “unicorn braids” or a tattoo parlor that can expertly apply some temporary “ink”, use this opportunity to create something exciting and unique for children to enjoy.

  6. Hand out coupons. Parade goers are a captive audience and they’ll be right near your business as they watch the festivities. Print out a discount card or “buy one get one” offer and walk the parade route to encourage traffic to your store. Product samples are always a big hit too!

  7. Create a selfie stand or social media photo booth. Have some fun with costumes, signs, and props to encourage people to take photos in front of your business. Don’t forget to brand the stand with your logo and be sure to create a custom hashtag for the event.

  8. Collaborate with other businesses to create a scavenger hunt or passport program. Have participants win a prize for stopping into each participating business.

  9. Promote a giveaway! Set up a table outside your business and entice passersby to provide their details for one big ticket “prize” such as a full spa day or dinner for four. Thank them for entering by offering a 20% OFF coupon for their first visit.

  10. Don’t forget to incentivize. New faces often need to be cajoled to come back to a new place again. Have a special offer or discount code that can be used later to ensure that their first time to your business isn’t the last. Remember this is a great time to collect email addresses for future promotions too!

Are you planning something fantastic to boost business on Parade Day? Let us help you promote it on our Park Road Association website, through our social media channels, and via our email newsletter by submitting your promotion to Mollie Cook,

Have an idea you want to share? Post it on our Facebook page!