Parade Days Discount Card

With the Parade Days Discount Card from Park Road, you can receive deals and discounts from your favorite neighborhood business.

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The Park Road Association Presents: The Small Business Owner Series

The 2018 The Small Business Owner Series offers bi-monthly workshops that include topics such as marketing and social media strategy, financial and retirement planning, and business and asset protection. Would you like to learn more about a topic? Register your interest here:

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Celebrity Breakfast

Bring your appetite and $15 to Effie’s Place Family Restaurant, 91 Park Road, on Tuesday, June 12, 2018 from 7:00 AM to 10:00 AM and you will receive your choice of breakfast served by local celebrities. 

The money raised will help the Park Road Business Association pay various expenses for the 20th annual Park Road Parade to be held on Saturday, October 6, 2018.

The legendary Brad Davis of WDRC-AM 1360 will be broadcasting live with local celebrities and special guests serving breakfast to you.

What’s on the menu?  Patrissi Pancakes (three fluffy pancakes piled high), Whiting Lane Waffles (an old-time favorite with strawberries and whipped cream) and Effie’s Eggs (two eggs cooked any style with home fries, bacon or sausage), all served with coffee and juice.  You can also place your order and have it ready to go!  Call Effie’s Restaurant at (860) 233-9653.

Please stop by and support this wonderful community event. For more information, call John Paindiris at (860) 836-9366.

The Celebrity Breakfast is sponsored by the Park Road Association, an organization comprising people who live or work in the Park Road neighborhood.


Retirement Planning for Small Business Owners

Setting Yourself Up for Life in the Slow Lane

Presented by Jay Gershman, MBA, AIF, Retirement Visions LLC

Tuesday, June 5th at 3:30pm

Zest 280, 280 Park Rd, West Hartford, CT 06119

If you’re a small business owner who is feeling confused and overwhelmed about planning for retirement, it’s time to stop worrying and start getting educated! Join the Park Road Association and secure your space for an “everything you need to know” workshop presented by West Hartford based financial planner Jay Gershman of Retirement Visions LLC.

In this session, Jay will give you an insider’s guide to maximizing your small business assets to get you on the path to the earliest possible retirement. If you’re a person who never planned on retiring or can’t wait to, this workshop will help you get to where you want to be and give you an opportunity to ask the questions that make retirement planning so overwhelming. From projections to selling a business to leaving assets to the kids, your questions will be answered!

Our presenter, Jay Gershman, is the founder and owner of Retirement Visions LLC, an independent life planning and financial services firm right here in West Hartford. In addition to planning for individuals and families, Jay specializes in advice and implementation of retirement and profit sharing plans for business owners. From buying and selling a home to developing a strategy for paying college tuition, Jay incorporates real life into his client’s long-term financial goals and helps to take the worry out of their futures.

Join us Tuesday, June 5th from 3:30pm-5:30pm at Zest 280 for this informative session and start getting your business ready to fund the retirement of your dreams! Spaces are VERY limited as this will be an intimate session designed to ensure that every attendee walks away with the knowledge they need. Don't wait, book your space today!

Tickets from $10. Proceeds from this workshop benefit the Park Road Association.


Tax Doesn’t Have To Be Taxing!

Understanding Your Small Business Tax Obligations

Presented by the CT Department of Revenue Services

If you’re a small business owner who is feeling dazed and confused about your Connecticut business tax obligations, this is the workshop for you! Join the Park Road Association and secure your space for this detailed presentation from our friends at the Department of Revenue Services (DRS).

In this session, the DRS will explain the various tax types that every business owner needs to know, from sales and use tax, to income tax withholding, business entity tax and so much more. The DRS will also discuss the Fresh Start program which gives business owners the opportunity to get a break on incorrectly filed or missing tax returns from years past.  

Our presenters for this workshop are Revenue Examiners Margaret Hill and Edward Shore who will be able to answer your specific questions and help you master the complexities of small business taxation. This is your chance to spend time with the experts from our state and get the clarity you need to better understand your obligations and take advantage of potential opportunities for your small business.

Join us Thursday, April 26th from 4pm-6pm at Zest 280 for this informative session and start doing business with confidence! Spaces are VERY limited as this will be an intimate session designed to ensure that every attendee walks away with the knowledge they need.


Practical Planning to Help Your Business Soar in 2018

Are you a small business owner who knows you need to build a strategy, but can’t find a spare second to sit down and do it? If so, this is the workshop for you!

In this action-packed 90 minute session, we will show you how to build a practical plan for your business, which will begin by outlining your long-term vision. From there, we will discuss the outcomes needed to build on that vision and create a strategic map to achieve those goals. Finally, we’ll build a 90-day action plan that will get you focused on what you need to do to make your dreams a reality.

If you’re just starting out, this session will help you to outline your goals and create a plan of attack to get your business on the fast track. If you’re a seasoned business owner, this is a great chance to “take stock” and ensure that the things you’re doing are moving you in the right direction.

What’s the point of doing a business plan that will just sit in the drawer collecting dust for the foreseeable future? This session is about practicality - turning a long-term goal into weekly tasks that will get you to where you want to be.

Put aside some time to work ON your business instead of IN your business. Join us Tuesday, February 6th from 4pm-6pm at Zest 280 for this high energy session and make 2018 your year to shine! Spaces are VERY limited so don't wait, book yours today!