Become Parade Sponsors!

On Saturday, October 6th, the Park Road Association will hold its 20th Annual Park Road Parade.  This fun-filled, one-of-a-kind community event attracts over 7,500 spectators and 100 contingents from West Hartford and beyond.  The Park Road Parade has become one of West Hartford’s and the region’s most popular fall traditions’, celebrating all that is special about Park Road, West Hartford and beyond.

This year parade organizers are inviting any and all West Hartford neighborhoods and organizations to participate and march in the parade.  There is no entry fee or cost to participate in the Park Road Parade.

As you can imagine, a parade of this magnitude involves hundreds of hours of planning, lots of volunteers, and a substantial budget to pay for bands, signs and advertisements.  Without the support of sponsors, this grassroots volunteer-driven parade would not be possible.

We are writing today to invite you to be a 2018 parade sponsor.  While we are grateful for a donation of any size, we’re providing several sponsorship levels that we hope you’ll find attractive.  Please note that to be listed in promotional materials including your business name on the Parade T-shirt; we need to hear from you no later than Friday, August 31st.

We would also ask that you might consider splitting the proceeds from an event at your business that benefits the parade.  For example, Effie’s Place kindly hosted and donated 100% of the proceeds from the June 12th Celebrity Breakfast.

We will plan on following up with you in a few weeks, but encourage you to reach out to us in the meantime with any questions or ideas.  We hope you enjoy the rest of your summer and look forward to seeing you at the Park Road Parade on October 6th.

Many thanks for all you do for West Hartford.

SPONSORSHIP LEVELS

o  $1,500 Lead Sponsor

  • Company prominently displayed at front of the Parade with volunteers walking Name/Logo through Parade route
  • Company gets top placement on the Parade Main Stage where judges and majority of spectators converge
  • Recognition in all pre-Parade promotions, print and social media
  • Local TV on-air recognition during the Parade, and at the Parade’s Main Stage
  • Reserved space next to Main Stage to market your business.

o  $1,000 Division Sponsor

  • Company prominently displayed at one of six Divisions with volunteers walking Name/Logo through Parade route
  • Company gets top placement on the Parade Main Stage where judges and majority of spectators converge
  • Recognition in all pre-Parade promotions, print and social media
  • Local TV on-air recognition during the Parade, and at the Parade’s Main Stage
  • Reserved space next to Main Stage to market your business.

o  $500 Band Sponsor

  • Company sponsors the cost of one of the Bands – always a crowd favorite
  • Company gets placement on the Parade Main Stage where judges and majority of spectators converge
  • Recognition in all pre-Parade promotions, print and social media
  • Local TV on-air recognition during the Parade, and at the Parade’s Main Stage
  • Reserved space next to Main Stage to market your business.

o  $250 Float Sponsor

  • Company sponsors the cost of one of the Floats – award via a competitive process by the Parade Committee
  • Company gets placement on the Parade Main Stage where judges and majority of spectators converge
  • Recognition in all pre-Parade promotions, print and social media
  • Local TV on-air recognition during the Parade, and at the Parade’s Main Stage

Donations of less than $250 are much appreciated and will be acknowledged on our website and social media platforms.

Sponsorship checks should be mailed to:

Park Road Association
c/o A.C. Petersen Farms
240 Park Road
West Hartford, CT 06119


For more information on supporting the 2018 Parade, please contact Tony Landino, at anthonyjlandino@gmail.com or call (860) 966-4582. Click here for SPONSOR LEVELS & BENEFITS